Radio research

Capital FM south coast

Capital FM south coast is a contemporary hits radio aimed at a younger audience teens to early 20s where modern chart hits are frequently repeated.

Listener needs -all through the day- tend to be:

• Chart music
• Gossip
• Presenter banter
• Competitions and concert info
• Humour
• Social media

Young people would be the main audience of this radio station. The website contains:

Comfort

• Listeners are always involved with contests and presenter banter that the listeners can relate to such as news in the social media and phone calls involving listeners with contests making them feel involved with the station which is more likely to keep them listening.

Chillout

• As its contemporary hits the station only plays the music that the listeners want to hear as you can see from the screen grab its top chart music, this keeps the audience happy and in a mood to keep listening. The presenters talk about things which involve the audience making them feel comfortable such as quiz and contests even on twitter.

Alive/Energize 

• The station tends to get people in the mood for a night out in the evening rather than winding down as its main audience spends its nights clubbing. Also contests excite the listeners and keep them tuned in.

Socialize/Gossip

• This website contains a lot of celeb gossip and this means that it caters to the target audiences interests , as you can see there are alot of articles available online and a link to the capital twitter page where the presenters connect with listeners through social media. The presenters play upbeat music which will give them the enthusiasm to go out.