-Beatz Radio FM-
My community radio station is a contemporary hits radio targeted at a younger audience teens to early 20s. Beats FM plays modern chart music and repeats current pop hits. Beatz radio broadcasts across the South Coast.
The main competition for this radio station are other contemporary hits radio stations such as Capital FM and Radio 1 and The Hits radio. All these radio stations play the same music genres and target to a younger audience. These are stations that my target audience have access to as they're broadcasting in the local area. Although many stations broadcast in this area these three radio stations are the biggest competitors for Beatz FM .
Stations such as Heart and Radio 2 will not be competition as they do not have the right radio format to connect with listeners. Heart and Radio 2 are examples of Adult contemporary radio stations targeting to an older audience , playing music from the 80s and 90s with singers and bands such as Duran Duran and Take That. There are also other radio formats such as Specialist , Gold , Community radio which all categorize their listeners from the type of music they play. These formats and stations will not be competition for Beatz radio as my radio station is categorized into contemporary hits radio format.
Capital FM
Capital is a radio network of nine independent contemporary hits radio stations. My radio stations competitor is Capital FM South Coast. My research shows that Capital FM south coast currently serve their audience using techniques to keep listeners interested and gain dedicated listeners. Capital FM has many different platforms so there are a number of different ways that its listeners can connect to the radio station. Platforms such as AM/FM , Internet ( Capital South Coast website) , Digital terrestrial and digital satellite TV ( Capital FM has a digital channel ) . Capital FM connects with listeners with good presenters , quiz/competitions which all appeal to the correct age range. Capital FM's website contains pictures that will interest the audience. This screen grab shows the albums of images on their website . Also on the side there is a tab called WIN and this gives the audience opportunity to enter the stations competitions. The website contains "twitter pictures" as well as a link to their twitter page where they frequently tweet to stay connected and to build a relationship with its listeners, these are examples of how capital FM connects with its listeners.
Radio 1
BBC radio one has a few different formats ; the main being Contemporary Hits radio . As well as News , entertainment , speech and showbiz. From my research i have conducted the main competitor for Beatz radio is in face BBC radio one . This is because radio one has the greatest average hours per listener , Listening share of TSA % and population. This information was obtained from RAJAR. The main reason for radio one being such a big competitor is from the way that the station connects with its listeners and appeals to their needs and interests . All contemporary hits radio stations play the same genre of music and connect to the same age range , however what makes a radio station different? The most important thing is how a station connects with its listeners and how the station makes them feel. A station must fulfill a good relationship with its listeners , relaxed / chilled vibe , social / gossip , and alive enthusiastic vibe . All of these are main areas of this radio which makes it a main competitor. The Radio 1 website features a chart which displays the most popular music of the time which will appeal to the audience which has a need to listen to the most popular music of the week. The screen grab shows a chart which is frequently updated to keep the listeners informed.
The Hits Radio
The hits , along with the other contemporary hit radio stations , play chart hit pop music to meet the listeners needs. The hits is a main competitor for beatz radio. The hits is owned by the Bauer group which also broadcasts many other popular sister radio stations to the hits radio such as Kiss radio and Magic radio , whereas my radio station is an indie radio company instead of a conglomerate such as Bauer. The hits has a few different radio platforms such as digital television as well as radio broadcasting. The hits radio has a website which includes links to social networking on twitter to connect with the presenters , quiz / competitions and celebrity gossip . This appeals to the listeners needs. The Hits radio website even contains a dating advice column to really connect with the listeners and give advice in a friendly way which makes them feel relaxed and comfortable which is an important area which the station must fulfill to keep the listeners connected. The website even helps listeners know where to find the hits and lists its platforms on the home page even a new phone app to keep listeners connected wherever they are. From the screengrab of the homepage you can see the tab at the top also contains a WIN page where you can enter competitions this keeps listeners interested.
All the stations above are potential competition for Beatz FM. Each station has a good relationship with its listeners making them feel comfortable and friendly. With the UK top 40 played on all three this appeals to the listeners needs . With each station now broadcasting on TV it gives off a relaxed chilled out vibe. The website contains gossip and information and each station has a twitter profile and a facebook page to socially connect with its listeners. In the evenings ( especially on weekends ) the stations broadcast energetic alive party music to fulfill the criteria that the listeners want . The large majority of the listeners at that point in time with need enthusiastic party songs to get them ready for a night out . These main areas are the listeners needs and the stations fulfill them at different points in the day.
The target audience for contemporary hit radio is teens to early 20s so the needs for each part of the day are fulfilled. Breakfast 6am-9am plays chart music to get listeners enthusiastic and ready to get up and ready as well as needs such as weather forecasts and news from conventional sources (sometimes). Also there tends to be celeb banter during the morning broadcasts. During the day time period 9am-4pm the humorous tone continues along with more chart music and conversation topics and debates. In drive time 4pm-7pm listeners will need to be kept interested the most so there is a wide range of things such as gossip , quiz / competitions and important news of traffic alerts. Overnight 7pm-6am music is played to keep the listeners alive and enthused. As the station broadcasts 24 hours a day the content changed throughout the day to meet the listeners needs.
Different formats meet the listeners needs in different ways. Adult contemporary radio caters to an older audience with music ranging from the 80s and 90s to current with artists such as Take That , Ed Sheeran , Bruno Mars , Duran Duran . These artists give off more of a chilled out vibe to meet the listeners needs rather than upbeat dance music played on contemporary hits radio stations such as my radio station Beatz FM. This is because this sort of music appeals to the older audience better to give them a relaxed vibe especially in Drive Time where its important to connect with the listeners and keep them listening. Stations such as Heart cater to their audience of middle ages listeners with more quiz' and competitions.
A specialist radio format caters to a certain interest of music taste heavy metal etc. The music played is specialist to one music taste. Kerrang is an example of a specialist radio station as its format is purely rock music. Kerrang connects with its listeners by catering to this specialist taste and also has platforms such as TV channel , website , radio and even a magazine. Some stations can be so specialist that it only plays music from one artist to cater to the fans of this artist for example "the belieber radio"which is a web radio featuring music only by Justin Bieber.
Community radio stations are local stations which appeal to people in the local area providing information and news to the locals. Music played tends to be local artists. Express FM is an example of a community radio station in the Portsmouth area. Express FM gives information which appeals to the people in the local area such as pompey football news and scores and traffic information. Express FM promotes events in the local area for example their website is now advertising "the christmas snowball" an event which takes place in Southsea. Express FM will have less population on RAJAR than other stations and formats of radio. Therefore there will be less of a Reach making it not a threatening station to other big stations such as BBC radio stations which have the most average hours per listener and listening share of TSA. Express FM will usually cater to a middle ages audience in the area so it contains humor such as local football banter.
Gold is a format which plays music from a specific generation and the most popular music of that generation dating back. Playing classical music and music such as the beatles. Angel FM is an example of a gold radio format as it plays popular music from the listeners generation. Angel FM is an oldies radio style catering to their needs by playing music they want to hear.
None of the stations and formats above are competition to my radio station as none of the content will appeal to the target audience of Beatz FM therefore none pose a threat to my station.
Beatz FM will cater to the listeners needs with things that appeal to the age range of teens with banter and competitions with platforms such as Radio and TV and the radio station will also need a website and twitter page to socially connect to the listeners in a friendly way. The station will appeal to the listeners needs.
Sources : ( as well as the student workbook )
http://www.rajar.co.uk/listening/quarterly_listening.php
http://www.kerrangradio.co.uk/
http://www.capitalfm.com/southcoast/
http://www.bbc.co.uk/radio1/
http://www.expressfm.com/
http://www.thehitsradio.com/
http://en.wikipedia.org/wiki/Oldies
http://en.wikipedia.org/wiki/Contemporary_hit_radio
http://en.wikipedia.org/wiki/Adult_contemporary_music#Soft_adult_contemporary
http://angelradioisleofwight.moonfruit.com/
The main competition for this radio station are other contemporary hits radio stations such as Capital FM and Radio 1 and The Hits radio. All these radio stations play the same music genres and target to a younger audience. These are stations that my target audience have access to as they're broadcasting in the local area. Although many stations broadcast in this area these three radio stations are the biggest competitors for Beatz FM .
Stations such as Heart and Radio 2 will not be competition as they do not have the right radio format to connect with listeners. Heart and Radio 2 are examples of Adult contemporary radio stations targeting to an older audience , playing music from the 80s and 90s with singers and bands such as Duran Duran and Take That. There are also other radio formats such as Specialist , Gold , Community radio which all categorize their listeners from the type of music they play. These formats and stations will not be competition for Beatz radio as my radio station is categorized into contemporary hits radio format.
Capital FM
Capital is a radio network of nine independent contemporary hits radio stations. My radio stations competitor is Capital FM South Coast. My research shows that Capital FM south coast currently serve their audience using techniques to keep listeners interested and gain dedicated listeners. Capital FM has many different platforms so there are a number of different ways that its listeners can connect to the radio station. Platforms such as AM/FM , Internet ( Capital South Coast website) , Digital terrestrial and digital satellite TV ( Capital FM has a digital channel ) . Capital FM connects with listeners with good presenters , quiz/competitions which all appeal to the correct age range. Capital FM's website contains pictures that will interest the audience. This screen grab shows the albums of images on their website . Also on the side there is a tab called WIN and this gives the audience opportunity to enter the stations competitions. The website contains "twitter pictures" as well as a link to their twitter page where they frequently tweet to stay connected and to build a relationship with its listeners, these are examples of how capital FM connects with its listeners.Radio 1
BBC radio one has a few different formats ; the main being Contemporary Hits radio . As well as News , entertainment , speech and showbiz. From my research i have conducted the main competitor for Beatz radio is in face BBC radio one . This is because radio one has the greatest average hours per listener , Listening share of TSA % and population. This information was obtained from RAJAR. The main reason for radio one being such a big competitor is from the way that the station connects with its listeners and appeals to their needs and interests . All contemporary hits radio stations play the same genre of music and connect to the same age range , however what makes a radio station different? The most important thing is how a station connects with its listeners and how the station makes them feel. A station must fulfill a good relationship with its listeners , relaxed / chilled vibe , social / gossip , and alive enthusiastic vibe . All of these are main areas of this radio which makes it a main competitor. The Radio 1 website features a chart which displays the most popular music of the time which will appeal to the audience which has a need to listen to the most popular music of the week. The screen grab shows a chart which is frequently updated to keep the listeners informed.The Hits Radio
The hits , along with the other contemporary hit radio stations , play chart hit pop music to meet the listeners needs. The hits is a main competitor for beatz radio. The hits is owned by the Bauer group which also broadcasts many other popular sister radio stations to the hits radio such as Kiss radio and Magic radio , whereas my radio station is an indie radio company instead of a conglomerate such as Bauer. The hits has a few different radio platforms such as digital television as well as radio broadcasting. The hits radio has a website which includes links to social networking on twitter to connect with the presenters , quiz / competitions and celebrity gossip . This appeals to the listeners needs. The Hits radio website even contains a dating advice column to really connect with the listeners and give advice in a friendly way which makes them feel relaxed and comfortable which is an important area which the station must fulfill to keep the listeners connected. The website even helps listeners know where to find the hits and lists its platforms on the home page even a new phone app to keep listeners connected wherever they are. From the screengrab of the homepage you can see the tab at the top also contains a WIN page where you can enter competitions this keeps listeners interested.All the stations above are potential competition for Beatz FM. Each station has a good relationship with its listeners making them feel comfortable and friendly. With the UK top 40 played on all three this appeals to the listeners needs . With each station now broadcasting on TV it gives off a relaxed chilled out vibe. The website contains gossip and information and each station has a twitter profile and a facebook page to socially connect with its listeners. In the evenings ( especially on weekends ) the stations broadcast energetic alive party music to fulfill the criteria that the listeners want . The large majority of the listeners at that point in time with need enthusiastic party songs to get them ready for a night out . These main areas are the listeners needs and the stations fulfill them at different points in the day.
The target audience for contemporary hit radio is teens to early 20s so the needs for each part of the day are fulfilled. Breakfast 6am-9am plays chart music to get listeners enthusiastic and ready to get up and ready as well as needs such as weather forecasts and news from conventional sources (sometimes). Also there tends to be celeb banter during the morning broadcasts. During the day time period 9am-4pm the humorous tone continues along with more chart music and conversation topics and debates. In drive time 4pm-7pm listeners will need to be kept interested the most so there is a wide range of things such as gossip , quiz / competitions and important news of traffic alerts. Overnight 7pm-6am music is played to keep the listeners alive and enthused. As the station broadcasts 24 hours a day the content changed throughout the day to meet the listeners needs.
Different formats meet the listeners needs in different ways. Adult contemporary radio caters to an older audience with music ranging from the 80s and 90s to current with artists such as Take That , Ed Sheeran , Bruno Mars , Duran Duran . These artists give off more of a chilled out vibe to meet the listeners needs rather than upbeat dance music played on contemporary hits radio stations such as my radio station Beatz FM. This is because this sort of music appeals to the older audience better to give them a relaxed vibe especially in Drive Time where its important to connect with the listeners and keep them listening. Stations such as Heart cater to their audience of middle ages listeners with more quiz' and competitions.
A specialist radio format caters to a certain interest of music taste heavy metal etc. The music played is specialist to one music taste. Kerrang is an example of a specialist radio station as its format is purely rock music. Kerrang connects with its listeners by catering to this specialist taste and also has platforms such as TV channel , website , radio and even a magazine. Some stations can be so specialist that it only plays music from one artist to cater to the fans of this artist for example "the belieber radio"which is a web radio featuring music only by Justin Bieber.
Community radio stations are local stations which appeal to people in the local area providing information and news to the locals. Music played tends to be local artists. Express FM is an example of a community radio station in the Portsmouth area. Express FM gives information which appeals to the people in the local area such as pompey football news and scores and traffic information. Express FM promotes events in the local area for example their website is now advertising "the christmas snowball" an event which takes place in Southsea. Express FM will have less population on RAJAR than other stations and formats of radio. Therefore there will be less of a Reach making it not a threatening station to other big stations such as BBC radio stations which have the most average hours per listener and listening share of TSA. Express FM will usually cater to a middle ages audience in the area so it contains humor such as local football banter.
Gold is a format which plays music from a specific generation and the most popular music of that generation dating back. Playing classical music and music such as the beatles. Angel FM is an example of a gold radio format as it plays popular music from the listeners generation. Angel FM is an oldies radio style catering to their needs by playing music they want to hear.
None of the stations and formats above are competition to my radio station as none of the content will appeal to the target audience of Beatz FM therefore none pose a threat to my station.
Beatz FM will cater to the listeners needs with things that appeal to the age range of teens with banter and competitions with platforms such as Radio and TV and the radio station will also need a website and twitter page to socially connect to the listeners in a friendly way. The station will appeal to the listeners needs.
Sources : ( as well as the student workbook )
http://www.rajar.co.uk/listening/quarterly_listening.php
http://www.kerrangradio.co.uk/
http://www.capitalfm.com/southcoast/
http://www.bbc.co.uk/radio1/
http://www.expressfm.com/
http://www.thehitsradio.com/
http://en.wikipedia.org/wiki/Oldies
http://en.wikipedia.org/wiki/Contemporary_hit_radio
http://en.wikipedia.org/wiki/Adult_contemporary_music#Soft_adult_contemporary
http://angelradioisleofwight.moonfruit.com/
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